Program Details

Whether you're interested in advancing your PR career or ready to enter the industry, Full Sail University's Public Relations master's degree program can show you what goes into being an effective PR professional
Location:
Winter Park, United States
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Public Relations

Program Overview

Program Description:

Public relations professionals are responsible for upholding and, in many cases, shaping the outward image of a client or organization. They understand not only the foundational elements of communication, but also the importance of utilizing modern methods to engage a large-scale dialog.

The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.

During the course of the program and in preparation for your final thesis project, you’ll build a website and social channels from the ground up, fostering your own professional reputation and audience throughout the degree program.

Specialized courses include:

  • Social Media Metrics and ROI
  • Public Relations in a Digital World
  • Reputation Management
  • The Online Media Room
  • Consumer Research Analysis

Additional Program Information

Accreditation:
Accrediting Commission of Career Schools and Colleges
Financial Aid:
Yes
FinancialAid Info:
Financial aid may be available to those who qualify.
Scholarships:
Yes
Scholarships Description:
Scholarships may be available to those who qualify.

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