Integrated Marketing Communication combines advertising, public relations, direct/database marketing, and e-communication.
- Boston, United States
- Program Type:
- Full Degree
- Degree Level:
- Program Description:
- Integrated Marketing Communication combines advertising, public relations, publicity, direct/database marketing, sales, sales promotion/event marketing, and e-communication. With courses such as Consumer Behavior, Research Methods, and Media Management Strategies, students learn to develop comprehensive marketing plans for clients in a culminating capstone project.
Additional Program Information
- Emerson College is accredited by the New England Association of Schools and Colleges (NEASC).
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