Program Details

Integrated Marketing Communication combines advertising, public relations, direct/database marketing, and e-communication.
Location:
Boston, United States
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Marketing

Program Overview

Program Description:
Integrated Marketing Communication combines advertising, public relations, publicity, direct/database marketing, sales, sales promotion/event marketing, and e-communication. With courses such as Consumer Behavior, Research Methods, and Media Management Strategies, students learn to develop comprehensive marketing plans for clients in a culminating capstone project.

Additional Program Information

Accreditation:
Emerson College is accredited by the New England Association of Schools and Colleges (NEASC).

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