Program Details

Global Marketing Communication and Advertising provides a team-based approach to cross-cultural communication strategies.
Location:
Boston, United States
Program Type:
Full Degree
Degree Level:
Master
Specialty:
Advertising & Public Relations

Program Overview

Program Description:
A Master of Arts in Global Marketing Communication and Advertising is an intensive one-year program where students move as a group through a structured sequence of courses emphasizing cross-cultural communication and cultural diversity in world markets, blending theory with hands-on application. The program equips students with the skills to assume leadership roles within existing and emerging sectors of global marketing communication. Students develop a foundation in marketing, brand management, and integrated communication planning, while cultivating an appreciation for the impact of cultural differences on business.

Additional Program Information

Accreditation:
Emerson College is accredited by the New England Association of Schools and Colleges (NEASC).

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