Location:

Edinburgh, United Kingdom

Program Type:

Full Degree

Degree Level:

Master

Specialty:

Marketing

Program Overview

Program Description:

Why choose this course? Sharing most of its content with the MSc in Business Management, this course allows you to specialise in Marketing while also providing you with a broad range of business skills. All businesses depend on marketing to make customers aware of their products, so they require employees with good marketing skills. Choosing to study this dynamic blend of business and marketing puts you at the leading edge of the business world and can greatly improve your employability. Whether you're contemplating a career in business, or currently working in the field and looking to upgrade your qualifications, this course will give you the tools you need for successful business management. You'll cover subjects including creativity in business, global economics and organisational behaviour, as well as specialist marketing subjects. It addresses the essentials of modern business and opens doors to increased employment opportunities at a postgraduate level. Skills The skills needed to succeed in today's business world are varied. You'll learn to creatively address the issues of competition and sustainability while acquiring knowledge of the global business and economic environment. We'll instil leadership and team development skills, as well as theoretical and practical knowledge of other managerial and organisational methods. You'll graduate with an advanced understanding of the complexities of economics and business. Career Prospects As Edinburgh's top university for Graduate Employability (HESA 2010) and one of the top in the UK for Graduate Prospects (The Independent and The Times University Guides for 2009), we can offer you a valuable head-start in your chosen career. Business is always in need of employees qualified at a postgraduate level. Your enhanced level of skill will equip you for a wide range of managerial positions in the industry of your choice. Banking, insurance and other financial sectors frequently recruit business graduates, or you may prefer to take your knowledge of business principles into a non-finance related area. What can Edinburgh Napier offer? We offer tuition that is supported by highly experienced teaching staff and strong industry connections. Guest speakers from the corporate, government and financial worlds add value to the course, which is updated regularly to reflect current business issues. The course is supported by: an online working environment, giving you instant access to lecture notes, coursework, exams and reading lists 24 hour access to the 500-seat Jack Kilby computer centre, where you will have use of relevant software packages, plus unrestricted email and web access access to our fully-networked library, offering an extensive collection of materials and required course texts specialist staff who are on hand to offer support in learning, language development or personal issues our Library Information Service, which can provide a number of useful aids that will help develop study skills a personal development tutor. This course is based at Craiglockhart Campus, located in a leafy hillside setting just west of vibrant Morningside. It offers advanced resources for business, law and language-based studies, including two large lecture theatres, cyber café, language labs and computing facilities, in an environment that combines beautiful listed buildings and cutting-edge contemporary design. What's involved? Based over one year, the course will involve lectures, tutorials and independent study. Trimester 1 Sources of Competitive Advantage, Global Economic Environment, plus one core module from Leadership, Learning & Development, Principles & Practice of Marketing*, or Intercultural Business Communication. Trimester 2 Innovation to Sustainability, Behaviour & Management in Organisations, plus one core module from New Venture Planning, Human Resource Management in International Context, Global Marketing*, or Market Analysis & Forecasting. Research methods will also be taught across trimesters 1 and 2, in preparation for your dissertation. Trimester 3 Dissertation

Additional Program Information

Accreditation:

Please ensure that if you are seeking a course which leads to accreditation with a professional body you have checked what the requirements are or have contacted us for specific advice.

Requirements:

Entrance requirements You will need a first degree at 2:2 or above, or an equivalent qualification for entry into this course. Alternatively, you may have an equivalent professional qualification, or qualifications and experience that are equivalent. In this case, you will be asked to produce a specified piece of work as part of the selection process. International students normally require an IELTS score of 6.0, or equivalent.

International Requirements:

Entrance requirements You will need a first degree at 2:2 or above, or an equivalent qualification for entry into this course. Alternatively, you may have an equivalent professional qualification, or qualifications and experience that are equivalent. In this case, you will be asked to produce a specified piece of work as part of the selection process. International students normally require an IELTS score of 6.0, or equivalent.