Program Details

This course is taught at LUISS Business School, Rome (Rome, Italy) as part of the China Europe International Summer School (CEISS). Conventional wisdom holds that management models, techniques, and tools are universal. Nevertheless, cultural, geographical
Location:
Rome, Italy
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Summer

Program Overview

Program Description:
The mode of instruction consists of class lectures, seminars, and company visits etc. This course has been designed for students of social sciences (incl. law, economics, business), sciences and engineering at senior undergraduate or graduate level with an interest in law, governance, commerce and sustainability. A general background in either business or economics is desirable, but no specific expertise is required. This course is taught by Dr. Andrea Prencipe from LUISS Business School, Rome. Professor Prencipe is an expert on innovation issues in firms, including strategic management of technological and organizational innovation; organizational learning in project-based organizations; implications of modularity on the division and coordination of labor; social capital and innovation processes. He has published articles on this subject in management journals – e.g. Administrative Science Quarterly and Organization Science – as well as in major innovation journals – e.g. Research Policy, Industrial and Corporate Change, and Journal of Product Innovation Management. He has also edited books for Edward Elgar and Oxford University Press.

This course is taught at LUISS Business School, Rome (Rome, Italy) as part of the China Europe International Summer School (CEISS). Conventional wisdom holds that management models, techniques, and tools are universal. Nevertheless, cultural, geographical, historical and industrial specificities that embedorganizations and professionals are tremendous sources of "bias" on the otherwise universal managerial models.Indeed, specific management practicescan be used to explain why and how some industries and organizations are more successful than others. "Made in Italy" is a labelthat includesthe agri-food, fashion, design and mechanical industries wherein Italian organizations have managed to develop and maintain a competitive leadworldwide. This courseexposes students to theories as well as practices and experiences of Made in Italy through interactive lectures, case discussion sessions, guest speakers, and company’s visits to better understand innovation and marketing practices developed and deployed by “Made in Italy” organizations. The course focuses on four major topics: 1. Cultural Dimensions of Doing Business in Italy and in the EU 2. Marketing of Made In Italy 3. Business models innovations in Italian apparel industry 4. Made in Italy and Chinese market: protection of Intellectual Property

Setting Description:
LUISS Business School was founded in 1986 as a Department of LUISS University and has since developed into one of the leading business schools in Italy. LUISS is an independent University created out of a pre-existing Roman institution, Pro Deo, between 1974 and 1978. LUISS offers an innovative educational approach: its goal is?not simply to convey knowledge but to “instill flexibility” in young people, giving them a sense of mastery over their future. LUISS' academic offer includes programs totally taught in English at Master and Bachelor Level in the field of Economics, Business and Political Science. LUISS Campuses are located in the heart of Rome, in a privileged position, surrounded by green parks yet close to the vibe of Rome city centre. Both are located within close proximity to each other, easily accessible via a free bus shuttle service and fully equipped with advanced technology. LUISS Viale Romania is a campus of over 33,000 m2 set in a park in the Centre of Rome, and L
Cost:
1.470 Euro(course fees + course materials + housing)

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