Location:

Wagga Wagga, Australia

Program Type:

Full Degree

Degree Level:

Undergraduate Certificate

Specialty:

Computer Science

Program Overview

Program Description:

This course examines ways to incorporate the Internet into existing marketing activities and is designed to build specific skills in communication, data access and transactions via the Internet. It will provide managers with basic skills on Internet usage and the ability to build an effective Web site to facilitate marketing communication, distribution and transactions. The course is designed to provide students with technical and analytical skills in data access via the Internet, collation and synthesis, a knowledge of legal context for marketing activities via the Internet and standards within which to implement Internet marketing activities.

Additional Program Information

Accreditation:

Western Association of Schools and Colleges, Accrediting Commission for Senior Colleges and Universities