Location:

Summerdale, United States

Program Type:

Full Degree

Degree Level:

Bachelor

Specialty:

Marketing

Program Overview

Program Description:

The Bachelor of Science degree program in Business Administration with a specialization in Marketing will prepare students to meet the demands of today’s business. This program provides extensive knowledge in the areas of business background, management preparation, human resource and communication skills, and ethics in business and society. Central Penn’s Marketing concentration provides the student with the understanding of the application of marketing concepts to business models, the development of a marketing strategy, and the effective use of an advertising campaign. It will prepare students for careers as sales representative, marketing research analyst, advertising coordinator, public relations specialist, marketing manager, and marketing communications specialist.

Additional Program Information

Accreditation:

Middle States Association of Colleges and Schools, Middle States Commission on Higher Education