Program Details

BPP University's MSc International Marketing combines the academic theory of International marketing with a practical perspective that closely reflects real-life international marketing issues and situations. It is a comprehensive professional programme,
Location:
London, United Kingdom
Program Type:
Study Abroad
Degree Level:
Graduate
Term:
Academic Year, Fall Semester, Spring Semester

Program Overview

Program Description:
The BPP University MSc International Marketing is a one-year full-time programme geared to the reality of working in today's marketing environment. You'll qualify with the knowledge, confidence and practical ability to confront modern marketing challenges in the workplace.
You will critically evaluate key international marketing strategies and practices, and learn how these help to shape organisations and markets within the evolving global business environment. Utilising theory, practice and cutting-edge approaches, including e-marketing and social networking, you will develop skills that will enhance your employability as both a marketer and a manager in any dynamic organisation. To support this the programme provides a choice of up to eight 'elective' subjects, reflecting the current diversity in contemporary marketing practice.

BPP University's MSc International Marketing combines the academic theory of International marketing with a practical perspective that closely reflects real-life international marketing issues and situations. It is a comprehensive professional programme, and will equip you with the relevant knowledge and practical abilities to excel in this fast-evolving industry.

The qualification will improve your employability in the major marketing disciplines - including brand management, product development and marketing strategy. A choice of electives in contemporary subjects such as digital marketing, creativity and innovation allows you to specialise in areas shaping the marketing world today.
Setting Description:
BPP Business School was formed in 2005 and is part of BPP University. London centre is based in the heart of the financial district. From this prime location, we've developed strong links to the city and solid connections with the business community.
Whether you study in London or at our other great city locations in Manchester or Birmingham, our outstanding facilities and professional environment prepare you for the corporate world from day one.
Cost:
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