Every great product, service, or idea needs effective communication to capture attention, build desire, and gain favor among consumers. In today’s highly competitive global marketplace, organizations are spending more and more on winning the he

Location:

New York City, United States

Program Type:

Full Degree

Degree Level:

Associate

Specialty:

Marketing

Program Overview

Program Description:

Every great product, service, or idea needs effective communication to capture attention, build desire, and gain favor among consumers. In today’s highly competitive global marketplace, organizations are spending more and more on winning the hearts and minds of consumers via marketing communications tools such as advertising, public relations, sales promotions, and professional selling.

The Marketing Communications program at Berkeley College is ideal for students who are interested in generating creative solutions to marketing problems through integrated communications. The program covers:

• Market and consumer research
• Strategic positioning
• Creative development and execution
• Media planning and execution across current traditional, digital, mobile, and social marketing vehicles

Additional Program Information

Accreditation:

Middle States Association of Colleges and Schools, Middle States Commission on Higher Education