Location:

Zagreb, Croatia

Program Type:

Study Abroad

Degree Level:

Undergraduate

Term:

Summer, Winter Semester

Program Overview

Program Description:

The digital revolution completely changed the way organizations approach their core business from creating products and services, managing customers to marketing and sales. Digital platforms introduce new ways of communication with end customers allowing companies to tailor products and services to customer’s needs in a more agile manner.

In this course, we’re going to examine the basic concepts of "Digital Strategy", starting from understanding the company business model, product, customer, market and business goals as well as how to accomplish their marketing goals on digital platforms.

International students can earn 7 ECTS points for the main course + an additional 3 ECTS points for the free Croatian Language and Culture course.

Cost:

2100 EUR. Early bird tuition fee for students applying before 30 November 2021: EUR 1,785.00

Additional Program Information

Requirements:

Online application form + interview

Scholarships:

Yes

Scholarships Description:

Several scholarship options are available. Please check the official Winter School website for more information.