Program Details

In this master course, students analyze 5 main areas of design management: -Human resource and organization -Design technical knowledge -Marketing -Development of new products -Operations -Financial and legal management
Location:
Florence, Italy
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Academic Year, Fall Semester, Spring Semester

Program Overview

Program Description:
Design Management teaches the business side of design, encompassing the operational aspects of managing teams of designers, as well as business decisions and strategies that create not only innovative products, but also a culture of design at the corporate level. During the program, students will be given weekly assignments, to be completed individually. The tasks include: creation of Org chart, cover letters, RFPs, project plan, as well as contract review, design brief, etc. Students may be required to complete an internship before graduation. Along with business-related subjects, students will explore advance applied design techniques, identifying, assessing and developing pertinent design concepts, through the usage of professional software. A graduate degree in Design Management is essential in order to pursue a professional career as: creative director, brand manager, design researcher, design department managers, etc

In this master course, students analyze 5 main areas of design management: -Human resource and organization -Design technical knowledge -Marketing -Development of new products -Operations -Financial and legal management

Art visits on Fridays, Computer and Free Wifi available in the school building, English/Italian/Spanish interpreter service, Student support, Italian language lessons, Internship placement, collaboration with local companies/laboratories ///// the main characteristic of the Master is that the student decides a specific theme/technique to master, and under the professor's guidance, will develop a personalized curriculum, according to his/how goals and preferences. The unique feature of our Master is the so called "corporate research", a joint project in collaboration with an Italian atelier/studio that takes place in the second semester of the academic year
Setting Description:
The school building is an ancient palace located conveniently in the historical centre of Florence, few minutes waling from the Duomo and St. Lorenzo church.
Cost:
Master Course (1 academic year, 28 weeks) Non EU students = 16,000 Euro EU students = 14,000 Euro

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