Program Details

Since 1956, the Leonetto Cappiello Academy of Art and Design has been the ideal place to develop one’s creativity and turn it into a profession. Even the most creative profession cannot be improvised. Professionality requires a solid foundation, concepts
Location:
Florence, Italy
Program Type:
Study Abroad
Degree Level:
Undergraduate
Term:
Fall Semester, Spring Semester, Summer, Winter Semester

Program Overview

Program Description:
The Basic Course is for those who want to learn the basis of Visual Communication in a short time through the achievement of a graphic project. A simple and amusing programme made of theoretical lessons on multiple aspects of graphics (Advertising/Editorial) as well as practical lessons concerning the main applications of professional graphics. In just 40 hours, through a practical exercise aimed at the realization of a whole project, the student will start to comprehend the methodologies of the graphic projecting.

Since 1956, the Leonetto Cappiello Academy of Art and Design has been the ideal place to develop one’s creativity and turn it into a profession. Even the most creative profession cannot be improvised. Professionality requires a solid foundation, concepts and techniques. Ideas are important, but not sufficient, and need to be shaped and applied in the best way possible.

Course contents: Layout – Starting from product’s briefing the student develops many lay-outs in order to create a coordinate product-look Digital Design – Practical lessons focused on developing a Graphic Project: from the concept to the executive achievement to obtain a prototype ready-to-print
Cost:
60 hours (40 hours + 20 hours of italian language course)

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