Studyabroad.com Newsletters

Studyabroad.com Newsletter - Volume 41

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I. STUDYABROAD.COM NEWSREEL - JENNIFER LEWIS

*Check out Studyabroad.com's new Home Page*
http://www.studyabroad.com

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The NEW Studyabroad.com Directory

Studyabroad.com is in the process of redesigning our Directory pages. We arevery excited by our new design and functionality, as are our clients!

*Previously*
Studyabroad.com had two types of directory pages. The first page,also known as the "menu" of a directory, was consistent ofAdvertising. Hot buttons were featured on the right side of the page;a column with text links flanked from the left side. A link to the"Full Listing" of all programs was found at the top left corner. Thesecond page, the Full List, detailed all listed programs withina given directory. Studyabroad.com Directory client listings includeda blue text link.

*Presently*
Both pages have been rolled into one. The merge of these pagesreduces the number of user steps (i.e., ensuring a higher qualityuser experience) as well offering a better advertising venue toStudyabroad.com Directory clients. The way in which the listings arefeatured on each of the Directory pages is that Master Sponsorlistings are featured first, followed by a random sort of all Hotbutton listings, followed by a random sort of all Text Only listings,concludingwith a random sort of all General Listings.

*What this means for your program*
Instead of always appearing at a fixed location on a Directory page, therandom sort mechanism will mean that you could be displayed anywhere on thepage- not always at the bottom (not always at the top), but sometimes at thetop, middle, and lower level. This system ensures a far more judicious wayof allocating advertising space.

*Let us know what you think*
Please feel free to let us know what you think of the changes to theStudyabroad.com Directory. We want to hear from you - Give us a call(toll-free) at: 800-4040-EDU or e-mail us at: info@studyabroad.com.

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Time Sensitive Outreach

*Study Abroad 2002: Programs Still Available Directory*

The Study Abroad 2002: Programs Still Available Directory is a short-term,time-sensitive opportunity for Program Administrators to advertisecurrent program availability. This Directory will be speciallyfeatured on Studyabroad.com from October 15 - December 31, 2001. Itwas created with the intention to feature programs with extendeddeadlines, available programs that haven't yet filled, andor thoseprograms that seek additional exposure.

The page resembles a Studyabroad.com Directory page, however, it onlycontainstext link advertising. The cost for each listing, which contains onelink, is $100 and advertisers are limited to a maximum of threelistings.

Any program can be listed in the Study Abroad 2002: Programs Still AvailableDirectory. If your program has extended its deadline, increasedparticipation numbers or just has some room left, "Programs StillAvailable" is a great place for students to find your program.

Link to the Study Abroad 2002: Programs Still Available Directory from theStudyabroad.com Home page or follow this link: http:action.edudirectories.com/sab_tango/sab_deadlines.taf

*Studyabroad.com Express*
Studyabroad.com Express is an innovative, time-sensitive tool for reaching potential study abroad students! An ongoing weekly newsletter, Express reaches a specific, yet large target market: prospective students desirous of study abroad program information. Studyabroad.com Express can be pro-actively used to transmit both time-sensitive information and ongoing program availability. As of October 2001, numbers have surpassed 25,000 subscribers.

http://www.studyabroad.com/express/

II. INTERNATIONAL EDUCATION WEEK: A NEW MEANING - LORI FAUNCE

International education is the last thing on the public's mind these days. With terrorists using airplanes as bombs and sending anthrax in the mail, very few people's attention is focused on diversity and multiculturalism. As the government works to resolve these matters, the international education community must teach others why international education and cultural understanding is so important.

In August, Secretary of State Colin Powell declared International Education Week to be held the week of November 12 - 16, 2001. This week is designed to promote international education and celebrate multiculturalism. Powell asked that during this week campuses, embassies and local communities hold cultural activities and find ways to celebrate International Education.

During this time, the need for international education and cultural acceptance is greater than ever. By teaching diversity and understanding, International Educators work to keep America's ideals alive. Secretary of Education Rod Paige referenced this point in a recent statement regarding International Education Week: "Knowledge about the culture and language of our neighbors throughout the world is becoming increasingly important in the daily lives of all Americans. The events surrounding the terrorist attacks of September 11 underscore that point."

Studyabroad.com encourages all campuses and International Education centers to hold cultural events throughout International Education Week. In honor of this week, Studyabroad.com has launched InternationalEducationWeek.com (http://www.internationaleducationweek.com). Here, you will find a cultural events calendar where any administratos may place their cultural event listings. The calendar lists cultural events throughout the year and will be featured on Studyabroad.com after the close of International Education Week.

In addition to the cultural events calendar, there is also find an essay contest for high school and college students as well as charity and international education information. The essay contest allows entrants to write an essay on multiculturalism. The winner will receive a study abroad trip provided by AIFS.

AIFS is the corporate sponsor of InternationalEdcuationWeek.com. The site is also supported by the Institute of International Education and NAFSA, the Association of International Educators.

References:

Secretary of State Colin Powell Statement:
http://www.state.gov/secretary/rm/2001/index.cfm?docid=4462

Secretary of Education Rod Paige Statement:
http://exchanges.state.gov/iew2001/paigestatement.htm

Official Department of Education site for International Education Week:
http://exchanges.state.gov/iew2001/infokit.htm

InternationalEducationWeek.com Cultural Events Calendar:
http://www.internationaleducationweek.com/calendar.html

AIFS:
http://www.aifsabroad.com

Institute of International Education:
http://www.iie.org

NAFSA:
http://www.nafsa.org

III. WHAT'S NEW AT EDU

Studyabroad.com Home Page and Directory Pages: Studyabroad.com recently launched a new home page and directory pages. The new pages are cleaner and improve user navigability. Check it out at http://www.studyabroad.com and send feedback to info@studyabroad.com.

InternationalEducationWeek.com: Studyabroad.com has launched InternationalEducationWeek.com in honor of International Education Week 2001. InternationalEducationWeek.com (http://www.internationaleducationweek.com) houses a cultural events calendar, an essay contest and international education information. To submit a listing to the cultural events calendar, go to http://action.edudirectories.com/intled/calendar.taf.

Studyabroad.com Sweepstakes: Studyabroad.com is giving away a semester in London provided by CEA (http://www.gowithcea.com) and Council Travel (http://www.counciltravel.com). The sweepstakes is available to all U.S. college students and the winner will be randomly selected: http://www.studyabroad.com/sweepslondon.

Gradschools.com is launching International.Gradschools.com, a comprehensive directory of graduate programs outside the United States, in conjunction with International Education Week. Get a sneak preview at http://international.gradschools.com.

IV. NEW ADVERTISERS

We welcome the following new advertisers, all of whom are new since our last newsletter:

ABC International School of Florida
Academic Centers Abroad
Arizona State University - American English and Culture Program
Bard College
College of St Mark and St John, Plymouth
Desarrollo Educacional de Guanajuato, A.C.
Georgetown University - Villa Le Balze Programs
Heidelberg College - The American Junior Year Program
Hispaniola Academia Caribe de Lenguas
Instituto de Estudios Superiores de Coahuila
Oxford Advanced Studies Program
ToLingua, Escuela de Espanol

V. TRAFFIC FACT OF THE MONTH

The following list details the most frequently searched Studyabroad.com Country Pages, in order:

1. England
2. Spain
3. Italy
4. Australia
5. United States
6. France
7. Germany
8. Canada
9. Ireland
10. Japan

VII. TOP TEN EDU Domains

Here are the current top 10 EDU Domains visiting Studyabroad.com for the six-month period ending on October 15, 2001. Following each school name you will find the number of pages viewed from that campus during the period.

1. Polytechnic University - 12.198
2. Virginia Polytechnic Institute and State University - 5,863
3. SUNY, Brockport - 5,113
4. SUNY, Buffalo - 5,086
5. University of Washington - 4,843
6. University of Virginia - 4,618
7. Binghamton University - 3,783
8. Indiana University - 3,783
9. New York University - 3,778
10. University of California, Berkeley - 3,630

Studyabroad.com
1450 Edgmont Ave, Suite #140
Chester, PA 19013
USA

(610) 499-9200
http://www.studyabroad.com

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