Studyabroad.com Newsletters

Studyabroad.com Newsletter - Volume 37

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I. STUDYABROAD.COM INTRODUCES STRATEGIC ADVERTISING OFFERINGS - JENNIFER LEWIS

Studyabroad.com Spotlight Position

Prominently featured directly under Studyabroad.com's own site navigation, a new Spotlight position provides a rate of maximum exposure on the Studyabroad.com home page. Available on a monthly schedule, the Spotlight is a customized graphic measuring 2 1/2 inches in height and 1 1/2 in width. The Spotlight graphic is personalized to contain animation, your institution's logo, a line of text and a direct link to your website.

Every month, the Studyabroad.com home page will consist of a rotation of four Spotlight advertisers. Each rotating position will be guaranteed an equal number of page views, based on the rate of Studyabroad.com home page traffic divided by four. In February 2001, the Studyabroad.com home page alone received more than 965,000 page views. One Spotlight position gained more than 240,000 page views in February!

A short-term,cost-effective, high-intensity availability, the Studyabroad.com Spotlight position provides a new program solution for the advertisement of your study abroad program(s).

Please inquire about availability and pricing. See contact information below.

Studyabroad.com Express Positions

In addition to web-based advertising options, Studyabroad.com offers classified-type advertising in the opt-in email list: Studyabroad.com Express.

Studyabroad.com Express is an innovative marketing vehicle that reaches 21,000 students each Monday. A free weekly newsletter subscription service, time-sensitive announcements containing program information and deadlines, special offers, study abroad events, and related services comprise Express. The premier Study Abroad newsletter, Express outreaches to a specific, yet large target market: prospective students desirous of study abroad program information. Studyabroad.com Express can be pro-actively used to transmit both time-sensitive information and ongoing program availability.

Pricing for Studyabroad.com Express advertising positions is based on ad copy word count. Volume discounts are available based on the duration of the ad run purchase. For Express ad services and prices, visit: http://www.studyabroad.com/express/adinfo.html.

A new Express offering, The Broadcast Message Service, is an exclusive, premier visibility opportunity to target the entire Studyabroad.com Express List. We will broadcast to the full list of Express subscribers at a rate of $60 per thousand e-mail addresses. This list will be directly e-mailed (by Studyabroad.com), using your exclusive free-standing study abroad announcement. This service will be available on a first-come, first-served basis with a limit of two (2) messages per month, sent on the first and/or third Mondays.

CONTACT INFORMATION:

For more information, availability and pricing, please call 610-499-9200 and ask for Erica Brechemin, or e-mail: erica@studyabroad.com.

II. COLOR YOUR BRAND - LORI FAUNCE

While color plays a significant role in all our lives, its effects on branding are seldom thought about or discussed in any detail. Each color has a different meaning or implication and those implications are often projected onto whatever is bearing the color. For example, think about how a person would be perceived if they wore bright, flashy colors on a consistent basis? In contrast, how would they be perceived if they always wore dark, dull colors?

To demonstrate the different effects of color visit the two following pages and spend a minute examining the color schemes.

Scheme 1
http://www.gradschools.com/lori/analog.jpg

Scheme 2
http://www.gradschools.com/lori/intense.jpg

What were the differences in how each color scheme made you feel? The first scheme consisted of blues and greens - calming, sedentary colors. These are colors that you may find in a bedroom, a traditional office (such as an accounting firm), or a doctor's waiting room.

The second scheme probably made you feel a bit excited, happy and perky, or angry. These are colors that you would probably find in a nursery school, an amusement park or an upbeat, creative company.

So what does all this have to do with marketing? The colors that you use for your institution or program's ads, web site, logo and printed material say a lot about the image of your program. Colors with darker values, such as grays and burgundies, as well as colors in the green-blue-purple range tend to have calming effects and connote a seriousness about whatever product, service or organization they are representing. Bright colors such as reds, yellows, oranges and yellow-greens create a fun and upbeat image. Anything bearing these colors would never be considered boring. Pastel colors, which are created by adding white to bright hues, have a feminine and soft quality. They are usually only used in businesses that target women, such as lingerie shops or boutiques.

When and how you use a color scheme is also important. Your logo may bear a darker color to create a serious, hard-working quality but an ad for a special event may display brighter colors to draw attention and project playfulness. It all depends on the objective of your ad, logo, web site or printed material. Different colors may be used in different situations.

When branding, however, colors should remain relatively consistent. For example, if your logo and printed material are navy blue and gray, you would not create a printed ad, whose purpose is to promote your brand, in red and yellow. A brand must stay consistent in all aspects - color, logo design, and slogan, in order for those qualities to be remembered and associated with the organization itself (think McDonald's golden arches or Coca Cola's red).

Below are a list of colors and their respective connotations to aid you when choosing a color or colors to use. Remember, that you can change the values (lightness or darkness) of these same colors and they will take on either a serious and reserved quality or a softer and feminine quality.

RED - excitement, power, danger, aggression, anger, love
ORANGE - lively, cheerful, friendly, energy, warmth
YELLOW - cheerful, bright, sympathy, cowardice
GREEN - refreshing, restful, peaceful, envy, hope
BLUE - calm, serious, reserved, dignified, serenity
PURPLE - dignified, dominating, mysterious, royalty
BLACK - sophisticated, somber, mourning, wisdom
WHITE - innocence, purity, faith, peace

There is no need to scrutinize all the meanings of each color, as long as you remember the general meaning of each color and use this knowledge when marketing your program, you will be able to create the intended image of your event, program or organization.

III. WHAT'S NEW AT EDU

Studyabroad.com is offering a new, highly visible position for sponsors - the Spotlight position. The Spotlight position is prominently featured directly under the site's navigation and will be displayed as an image linking directly to the program's web page. For more information, please call Erica Brechemin at 1-610-499-9200 or e-mail erica@studyabroad.com.

Studyabroad.com reached one million page views in January! This is a milestone for the five-year old site and is a clear result of much hard work and dedication. The total January page count was 1,077,723.

IV. NEW ADVERTISERS

We welcome the following new advertisers, all of whom are new since our last newsletter:

Accent Francais
Art Under One Roof Applied Arts Europe
The Eckersley School of English
Hansard Society for Parliamentary Government
Hofstra University School of Law
Language Courses Abroad Ltd.
Liden & Denz - Russian Language Center, St. Petersburg
St. Peter's School of English

V. TRAFFIC REPORT

**UNIQUE HOSTS BY MONTH

Here's a look at unique hosts (roughly the number of unique users) per month visiting studyabroad.com:

February 2001: 134,298
February 2000: 121,078

January 2001: 168,375
January 2000: 95,653

December 2000: 128,371
December 1999: 68,538

November 2000: 135,360
November 1999: 98,813

October 2000: 136,961
October 1999: 99,847

September 2000: 200,683
September 1999: 80,074

August 2000: 127,922
August 1999: 70,356

July 2000: 94,076
July 1999: 49,774

June 2000: 108,392
June 1999: 56,408

May 2000: 99,502
May 1999: 51,974

April 2000: 93,204
April 1999: 61,277

March 2000: 108,291
March 1999: 64,205

VI. TRAFFIC FACT OF THE MONTH

The following are the search engines that send the most users to Studyabroad.com. They are listed in the order of the amount of traffic they have sent in a three-month period:

1. Google
2. Yahoo!
3. MSN
4. AltaVista
5. Lycos
6. Goto.com
7. NBCi
8. Netscape
9. Northern Light
10. Go

VII. TOP TEN EDU Domains

Here are the current top 10 EDU Domains visiting Studyabroad.com for the three-month period ending on March 5, 2001. Following each school name you will find the number of pages viewed from that campus during the period.

1. University of Virginia - 4,024
2. Penn State University - 3,186
3. SUNY, Buffalo - 3,040
4. Stanford University - 2,830
5. University of Albany - 2,793
6. University of California, Irvine - 2,606
7. Indiana University - 2,150
8. University of Wisconsin, Madison - 2,119
9. University of Pittsburgh - 3,756
10.Point Loma Nazarene University - 2,084

Studyabroad.com
1450 Edgmont Ave, Suite #140
Chester, PA 19013
USA

(610) 499-9200
http://www.studyabroad.com

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